The 2026 Asia International Nutrition and Health Food Exhibition recently concluded successfully in Bangkok, Thailand. Under the "Shaanxi Shines Globally" initiative-a provincial campaign designed to help hundreds of delegations and thousands of enterprises expand markets and secure orders-Shaanxi organized a delegation of 25 high-quality enterprises specializing in bio-health and nutritional foods to participate in this professional overseas trade show. The delegation showcased the strength of local industries, reached multiple cross-border cooperation agreements with a total intended value of approximately 39 million yuan, and successfully secured new orders and distribution channels in the Southeast Asian market.
As a premier, authoritative, and professional exhibition for the health and wellness industry in the Asia-Pacific region, this event focused on cutting-edge global trends. It featured specialized zones covering finished brand products, smart supporting equipment, and health ingredient R&D. Bringing together global industry leaders, professional institutions, and a vast number of targeted buyers, the exhibition served as a key platform for business matchmaking and market expansion into Southeast Asia and the wider Asia-Pacific region. The Shaanxi delegation occupied a total exhibition area of 225 square meters. Participating companies were key provincial players in sectors such as plant extracts, functional food ingredients, high-end food additives, and nutritional health products. With a diverse range of exhibits and distinct technological advantages, they comprehensively demonstrated Shaanxi's core competitiveness in the development of unique biological resources, health product R&D and manufacturing, and industrial application.
At the exhibition, Shaanxi enterprises attracted professional buyers from various countries for business discussions, thanks to their mature production processes, consistent product quality, and cost-effectiveness. Companies engaged in in-depth matchmaking regarding bulk purchasing, exclusive regional distributorships, joint development of overseas channels, and long-term strategic partnerships. They analyzed consumer demand and industry trends in the Southeast Asian health market, expanded their pool of high-quality overseas clients, and further refined their international market presence.
The exhibition yielded impressive results, with multiple Shaanxi enterprises securing intent-to-cooperate orders valued in the millions of yuan. Notable examples include Xi'an Quanao Biotechnology Co., Ltd. (7 million yuan), Xi'an Pincheng Biotechnology Co., Ltd. (5 million yuan), and Xi'an Tongjiang Biotechnology Co., Ltd. (3.2 million yuan), demonstrating the significant driving force of leading enterprises. Exhibiting companies noted that this event brought together key industry resources and facilitated highly precise business matching, making it one of the year's most effective overseas trade shows for international market expansion. Many have already established stable communication channels with overseas buyers and plan to follow up on negotiation details to convert expressions of interest into concrete orders.
Officials from the Shaanxi Provincial Department of Commerce stated that they would continue to deepen their presence in RCEP markets, fully leveraging the province's resource and technological strengths in plant extracts and specialized bio-health industries. They plan to regularly organize high-quality local enterprises to participate in overseas exhibitions, secure clients, and sign contracts. These efforts aim to enhance the international profile of brands such as "Premium Shaanxi Products" and "Smart Manufacturing from Shaanxi," expand the export volume of specialized health products, and drive steady growth, improved quality and efficiency, and market expansion for the province's "Big Health" export sector.
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