On August 24, 2026, the three-day WHE-WHPE 2026 (World Expo on Natural Health Ingredients / Xi'an Plant Extract, Health, and Innovative Ingredients Exhibition) officially opened at the Xi'an International Convention and Exhibition Center. As a specialized industry event in the Asia-Pacific region focusing on natural functional ingredients, the expo-held in Xi'an, the starting point of the Silk Road-brought together upstream and downstream plant extract enterprises, ingredient R&D institutions, and buyers from end-product brands. The opening day saw high attendance and a vibrant atmosphere for supply-demand matching and technical exchange, establishing an efficient, market-oriented platform for the development of the plant extract industry in Northwest China and beyond.
Exhibition area, key exhibitors, and products
Spanning a total exhibition area of 40,000 square meters, the expo gathered over 700 high-quality exhibitors. The event covered the entire industry chain-ranging from plant extracts, natural functional ingredients, production equipment, and testing instruments to finished products in the food, beauty, and health supplement sectors-precisely targeting core segments of the industry. On the opening day, enterprises from major domestic production hubs-including Shaanxi, Shandong, Zhejiang, Sichuan, and Anhui-showcased their offerings. The event also attracted a large number of buyers, R&D personnel, and industry professionals from the health supplement, food and beverage, cosmetics, and pet food sectors to explore products and conduct business negotiations.
On-site observations revealed that the exhibits on day one were closely aligned with current market demands in the "Big Health" industry, moving beyond the conventional, singular display models typical of traditional ingredient trade shows. Exhibitors highlighted "hit" products such as high-purity plant extracts, standardized functional ingredients, "medicine-food homology" ingredients, and active ingredients for natural antioxidant, skin-whitening, and anti-inflammatory applications. The showcase encompassed over a hundred categories of mainstream plant extracts, including wolfberry (goji berry), astragalus, licorice, ginseng, eucommia, fruit and vegetable polyphenols, and dietary fiber. Many companies presented their latest technological achievements-such as low-temperature extraction, supercritical extraction, and membrane separation/purification-alongside refined, customized ingredient solutions designed to address common industry pain points like insufficient purity, poor stability, and high mass-production costs.
Leveraging the regional advantages of traditional Chinese medicinal herb resources in Xi'an and Northwest China, the expo highlighted distinctive regional industrial characteristics. Exhibitors from the local region and the Northwest highlighted extracts of traditional Chinese medicinal herbs characteristic of the Northwest. Leveraging the abundant natural medicinal resources of the Qinling Mountains and the Loess Plateau, they showcased high-quality, locally sourced plant extract ingredients, attracting a large number of visiting buyers for inquiries. Many buyers noted the superior quality of Northwest herbal raw materials and the vast potential for industrial upgrading, expressing a desire to establish long-term, stable supply chain partnerships through the event.
Market Trend Discussions and Technical Knowledge Sharing
In addition to product showcases and business matchmaking, industry forums and technical sharing sessions were held concurrently on the first day. Industry experts and corporate technical leaders discussed hot topics such as standardized production in the plant extract industry, interpretations of new national standards, innovation in end-use applications for functional ingredients, and cross-border trade trends. Addressing existing industry challenges-such as low standardization, product homogenization, and limited end-use scenarios-they shared insights on technological upgrades and brand development, offering practical guidance for the industry's transformation and modernization.
Addressing existing industry challenges-such as low standardization, product homogenization, and limited end-use scenarios-they shared insights on technological upgrades and brand development, offering practical guidance for the industry's transformation and modernization.
Representatives from numerous exhibiting companies noted that the domestic plant extract industry has shifted over the past two years from extensive raw material supply toward refined, functional, and customized development, with end markets demanding increasingly higher standards for safety, stability, and efficacy. By focusing on industrial implementation and technological innovation, the Xi'an exhibition effectively bridged the gap between raw material suppliers and end markets, providing an excellent opportunity for companies to expand into the Northwest, connect with high-quality clients, and exchange insights on cutting-edge technologies. The atmosphere on the first day was vibrant, with many companies reaching preliminary cooperation agreements and achieving significant results in market matchmaking.
The exhibition runs until August 26 and will feature a series of targeted matchmaking sessions, new product launches, and technical seminars. These events aim to further unlock business opportunities in the plant extract sector, foster collaborative development across the natural health ingredient supply chain, and drive the scaling, standardization, and branding of the Northwest's plant extract industry.
Shaanxi Lv Ke Chun Yuan Biotechnology Co., Ltd
Our address
Huaxia Yue World, Weibin District, Baoji City, Shaanxi Province
Phone Number
+86-13571783771
