Plant-based cosmetic ingredients refer to natural components derived from plants and their extracts, used in cosmetic formulations to provide functions such as skincare, haircare, makeup, cleansing, or fragrance. The core characteristic of plant-based cosmetic ingredients is that their source is plant organisms, distinguishing them from chemically synthesized, animal-derived, and mineral-derived ingredients. They constitute the largest category of natural cosmetic ingredients.
Currently, my country's cosmetic consumption is upgrading, consumer education levels are rising, and information channels are expanding. Ingredient-conscious consumers are emerging and gradually becoming an important consumer group. They not only pursue safe, effective, and transparent products but also highly value concepts such as "natural," "plant-derived," and "additive-free," directly driving demand for high-quality plant-based ingredients. In 2024, the Chinese plant-based cosmetic ingredient market size was approximately 2.7 billion yuan.
Yunnan Betterness Biotechnology Group Co., Ltd. is positioned as a large-scale health industry group focusing on "Internet+ for skin health." Its strategy revolves around the core brand "Winona," along with the mass-market beauty brand "Za" and the mass-market skincare brand "PURE & MILD," which focuses on plant-based skincare. Betaine focuses on providing professional and effective skincare products using pure natural plant-based active ingredients, with a particular emphasis on sensitive skin. Leveraging its unique plant extraction laboratory in Yunnan, Betaine had obtained 12 new plant raw material registrations by the end of 2024, which will be gradually transferred and applied. It had also initiated the research and development of 4 national standard samples, formulated 6 national standards, and 68 group standards. In the first half of 2025, Betaine's total revenue reached 2.372 billion yuan.
Huajing Industry Research Institute, relying on 16 years of industry research experience, a mature research system, a massive industry database, and a senior professional research team, has created eight authoritative third-party certification systems and four core business matrices to comprehensively empower enterprises and endorse brands.
The eight authoritative certifications cover consumer satisfaction certification, technological leadership certification, market share certification, sales ranking certification, consumer quantity certification, leading brand certification, industry pioneer certification, and product efficacy certification. From multiple dimensions such as customer recognition, technological strength, industry status, and brand influence, these certifications help enterprises build competitive barriers, eliminate consumer concerns, enhance brand value, and achieve differentiated breakthroughs.
Our four core businesses include professional market share research reports, market position certification, market share supporting materials, and compliant brand promotion services. We professionally analyze the competitive landscape of the industry, quantify market share in segmented markets, issue authoritative third-party market position certification documents, and compile standardized and compliant supporting materials in accordance with the application regulations of the Ministry of Industry and Information Technology and local governments. We also provide professional market position interpretation and official matrix compliance release services, offering robust data support for enterprise qualification applications, government-enterprise cooperation, and investment and financing collaborations. Furthermore, we safeguard brand compliance promotion and enhance credibility, comprehensively meeting the core needs of enterprises at all stages of development.
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